In the sanctuary of HIRA’, a secluded cave on the Mountain of Light in Mecca, the arc of history turned. It is here that Prophet Mohammad sought the illumination of purpose, and it is here where he received the first divine revelation, igniting a legacy that would sweep across continents and centuries.

From this small cave in the Arabian desert, a shepherd brought forth a faith that is now embraced by over 2.5 billion believers worldwide.

HIRA’ the label is here to show in modernity the abundant beauty that came out of Islam. Each piece echoing centuries of faith, culture, love, and community.

HIRA’ is for everyone who appreciates all these values and beauty. With reverence for our planet, the collection is crafted from natural fabrics. At HIRA’ sustainability is not just a promise, but an ethos, a devotion. Wear it with pride. Wrap yourself in the conscious luxury of HIRA’.

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Hira Collection

HIRA’ FABRICS

At HIRA’, we are big on slow, sustainable, beautifully tailored fashion, using natural fabrics with softness superior to almost all others. Our fabrics are spun from bamboo, mint, organic cotton and even milk.

All our fabrics are exceptionally soft and breathable, while being naturally antibacterial and biodegradable, making them gentle on both skin and the environment.

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